WE COLLABORATE with innovative proptech+ companies ON PRODUCT AND GO-TO-MARKET STRATEGIES

PRODUCT RESEARCH & DEVELOPMENT

The URBAN NEURON team combines expertise in AI/ML, geospatial, data analytics, innovation theory and real estate to co-develop and refine proptech solutions.

  • Thematic research and business cases

    • Conducting detailed studies on market opportunities and customer pain points to develop business cases for new ventures, products or features.

  • Product and innovation co-development

    • Working with technology and product teams to co-develop differentiated proptech ventures, products or features.

    • Leverage URBAN NEURON’s expertise for government and private sector-backed research/innovation projects.

GO-TO-MARKET

By leveraging our extensive relationships in real estate and adjacent sectors, we support proptech innovators to craft their product and market offering to align with market needs. We support on:

  • Product-market fit

    • Introductions and qualitative interviews with target stakeholders to identify pain points, seek product feedback and refine product-market fit.

  • Growth strategy

    • Co-ideating go-to-market strategy, customer market segmentation and target customer approach.

    • For a sector drowning in “samey” thought leadership, we leverage the intellectual capital of proptech teams—developing differentiated content to increase engagement.